Project Overview & Problem Statement
Twice Sold Tales is a local, Seattle-based used bookstore with an extensive collection, dedicated & knowledgeable staff, and live-in cat residents. Many who have spent time there consider it to be a hidden gem, offering an affordable and accessible, wide inventory of books to all.
Twice Sold Tell’s current branding is limited and inconsistent across outdoor signage, print, web, merch, etc. The existing logo does not represent the store’s rich history (about to be 35 years!), or the in-store experience. A stronger visual identity would present opportunities for increased reach, and would gain consumer trust through consistency and authenticity.
My Contributions
This was a highly collaborative project, where Danika and I constantly gave each other feedback and iterated frequently. The development of the concept board and the brand guidelines were at the core of our collaboration. My contributions included:
- Entire logo and stamp development
- Responsive website
- Motion elements such as logo animation and Instagram ads
- Creation and development of illustrated patterns and hand-drawn brushes
- Design of gift cards, totebags, and bookmarks